The Brief
Develop an exciting campaign message to launch the 2018 Melbourne Rebels season and bring the message to life through the creative development of a multitude of online and offline assets.

The objectives were plentiful:

• Launch & Sell Membership
• Generate brand awareness
• Engage Stakeholders
• Format the consistent base imagery for the year’s communication

The Solution
With the Rebels coming off a tough 2017 season, we developed a campaign that really spoke to existing membership base but also a wider network of Melbourne sport enthusiasts. The “Never Back Down” message was born and brought to life through daring and unapologetic creative, anchored on the Rebels signature shield. We designed a consistent set of artwork to be used across multiple different channels throughout the 2018 season including social media graphics, website banners, EDM templates and membership merchandise packs.

The Result
A revived and refreshed brand message has re-ignited the engagement in Rebels fans across Victoria. The provision of a succinct campaign position and accompanying creative collateral allows the Melbourne Rebels team to walk confidently into the 2018 season.

Category
Strategy, Copywriting & Design.

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