Regis Aged Care – Annual Report

Annual Report

REGIS AGED CARE

Brief
Red Crayon was appointed by Regis Aged Care to produce their end of financial year publication suite including the Annual Report, Corporate Governance Statement, Modern Slavery Statement and Notice of AGM. The brief was to truly encapsulate Regis’ history of people and care within the report, to produce a refreshed and refined series of brand aligned documents.

Solution
Through a series of in depth, collaborative meetings with Regis’ senior leadership team, Red Crayon unearthed the key themes of people, care, respect, heritage, resilience and dignity. The Annual Report design and copy was bought to life with a strong focus on residents, staff and quality of care through the use of emotive full bleed imagery, vector illustrations and a considered tone of voice. The three smaller documents took on a more corporate approach whilst maintaining a consistency of design.

Result
The refined and refreshed publication set was well received by Regis, their shareholders and the general public. We look forward to evolving the publication theme over the coming years.


Services
Design, Copywriting & Collateral

Estia Health Brand Custodian

BRAND CUSTODIAN

ESTIA HEALTH

Brief
Estia Health is one of the largest aged care providers in Australia with over 70 homes across Victoria, South Australia, New South Wales and Queensland.

Following a brand refresh and a logo update, Red Crayon has worked closely with Estia Health over the past two years to update all of their existing collateral, including stationery and digital assets.

Red Crayon had also created a myriad of new materials for Estia Health, including their 2015/16 and 2016/17 Annual Reports, Guide to Aged Care booklets, Network brochures and Individual home trifolds to name a few.

Solution
Red Crayon’s long-term relationship and understanding of the brand style ensured that a common theme and consistent design elements are carried through to all aspects of the collateral created.

Result
A considered, visually-engaging  and brand centric set of collateral that represents the Estia Health brand.

Services
Brand Strategy, Branding, Collateral Design & Copywriting.