Cushman & Wakefield 671 Chapel Street

671 Chapel Street

Cushman & Wakefield

Brief
Red Crayon was appointed by Cushman & Wakefield to develop the property identify and accompanying Information Memorandum to capture the essence of South Yarra’s last remaining development site – 671 Chapel Street.

Solution
South Yarra has been identified as Melbourne’s most liveable suburb. With new riverside developments, mansions, and modern apartments, Red Crayon created a contemporary monochrome design featuring a premium gold finish throughout to portray the premium asset location within this high-end suburb. The minimal design captured the sites endless possibilities..

Inspiration was sourced from surrounding frontages, with lifestyle imagery at the forefront of the design to truly portray the elite Melbourne suburb and its glorious intricacies. With elegant typefaces and metallic hues, the Information Memorandum truly represents the iconic asset on offer.

Services
Branding & Collateral Design

Colliers International 530 Collins Street

 

 

530 Collins Street

Colliers International

Brief
Through a joint venture of Colliers International and The GPT Group, Red Crayon was engaged to design assets for an iconic Melbourne CBD location; 530 Collins Street. Situated in a leading business and connectivity hotspot in Melbourne, the Information Memorandum and A5 flyer celebrates 530 Collins Streets first class premium business suites, and its idyllic transformation into a modern workspace, in the heart of Melbourne’s corporate precinct.

Solution
A landmark office tower situated within Melbourne’s CBD, 530 Collins is undergoing significant transformation, to echo a true sense of architectural modernity and class within Melbourne’s business culture. With this in mind, Red Crayon designed a unique, minerals based concept, portraying the building through a sophisticated, innovative and dynamic execution.

Design influence was taken from the refurbished textures, structures and hues of the suites. The colour palette is earthy, with bespoke abstract typography to frame content, allowing the building renders to visually reinforce the interior transformation, sophistication and innovation of this asset.

Services
Collateral Design

Cushman & Wakefield 420 St Kilda Road

420 St Kilda Road

Cushman & Wakefield

Brief
Cushman & Wakefield engaged Red Crayon to create a suite of sales assets to showcase the recently renovated 420 St. Kilda Road, Melbourne building to potential investors. Cushman & Wakefield asked that the key piece, the bespoke Information Memorandum be inspired by the building’s newly renovated fit out, the asset now had much more to offer.

Solution
420 St. Kilda Road, is a premier building in a prime location boasting a true sense of style with the sophistication expected from an asset of this caliber. With this in mind Red Crayon designed a unique concept, representing the asset in a sophisticated, modern and clean medium.

Influence was taken from the materials, shapes and structure of the buildings refurbishment and implemented throughout the bespoke design. The colour palette is restrained; the typographic treatment modern and considered with ample ‘white space’ allowing the building images to take centre stage and visually reinforce the sophistication of this asset.

The minimalistic cover utilises the shapes and abstract applications of the buildings exterior while the gold foil accents and premium finishes reinforce the superior asset that is on offer.

Services
Branding & Collateral Design

Colliers International 173 Burke Road

173 Burke Road

Colliers International

Brief
Colliers International, alongside Alexander Robertson, appointed Red Crayon to capture Glen Iris’ iconic commercial property 173 Burke Road in a suite of sale assets. The assets took inspiration from the building’s iconic exterior architecture, its close proximity to Melbourne’s CBD and the premium surrounding amenities.

Solution
Boasting the essence of Glen Iris and its sophisticated surrounds, 173 Burke Road is one of metropolitan Melbourne’s most iconic office buildings within a prime location. Red Crayon created a unique and bespoke design, capturing the building in a contemporary light, yet pays homage to its timeless architectural significance.

The contemporary front cover heroes the 173 Burke Road building branding created by Red Crayon, inspired by the linear shapes and applications of the buildings frontage. The colour palette is contemporary, and supported by minimalistic typographic treatment. There was considered use of angular shapes to represent the buildings architecture, to frame the heroed lifestyle and building imagery.

To support the printed assets Red Crayon filmed from ground and via drone to capture key content which was then edited to showcase the asset in a highly consumable and visually diverse manor, arming the agents with a sales tool which was posted on social channels and shared via digital platforms.

Services
Branding, Information Memorandum & Videography

Realestate View Brand Campaign, TVC, Online Ads & Outdoor

Brand Campaign, TVC, Online Ads & Outdoor

RealEstate View

Brief
Realestateview.com.au came to us with an ambitious plan to penetrate the Tasmanian market. The challenge; how do we differentiate ourselves in a market that is heavily dominated by the two major competitors? What is our value proposition and how do we communicate that in a clever and engaging way?

Solution
A round table collaborative approach was taken to help identify the brand identity and devise a strong brand campaign message in sympathy with the brand voice and virtues.

The “ Complete your property view “ campaign was developed and rolled out across a myriad of assets including TVC, outdoor, press and digital ads. The concept centers on the notion that whether you are buying, selling or renting; to ensure a complete view of the property market you must consider the Realestatview.com.au offering. The messaging is twofold, with a cheeky nod to the overarching brand and also referencing the competitors in comparative fashion.

Result
The campaign was extremely well received and embraced by the client. The Tasmanian market has responded markedly well and the campaign has been further bolstered by sponsorship of major Tasmanian events like the Hobart Cup. We are now looking at how we can extend this campaign for the Victorian market to continue the growth and expansion of the realestateview.com.au business.

Services
Campaign Strategy, Campaign Creative.