Franchised Food Company Cold Rock Summer Campaign

COLD ROCK SUMMER ADVERTISING CAMPAIGN

FRANCHISED FOOD COMPANY

Brief
Red Crayon was again asked to develop an integrated multi-channel advertising campaign for Summer. Cold Rock expressed some simple goals: make it bigger than the previous year, drive more traffic into the 100 stores around Australia and to add 15,000 new subscribers to their database. The campaign was to run from just after Christmas through to Australia Day.

Solution
Red Crayon pitched a concept that saw two characters that were reminiscent of a couple of adversaries from the ‘old west’ duelling for the right to give one lucky customer either $10,000 cash or a $10,000 diamond. Enter “The Cold Hard Cash Vs The Cold Hard Rock.” The guys at Cold Rock instantly fell in love with the two characters and over the ensuing weeks refined and developed a 3D animated TVC. The concept was then rolled out across TV, Outdoor, Social in-store and Online where the customers were directed to make their choice to win either the Cold Hard Cash or The Cold Hard Rock.

Result
This campaign saw 24,000 unique entries with the eventual prize winner choosing the Cold Hard Rock.

Services
Campaign Strategy, Campaign Creative, Digital Media, Social Media, Content Creation, Community Management, Video Production, Media Planning & Buying.

Cedar Woods & CBRE Williams Landing Collateral

Williams Landing Sales and Leasing Collateral

Cedar Woods & CBRE

Brief
Through a joint venture of CBRE and Cedar Woods, Red Crayon was engaged to create multiple campaigns for developments within the new Williams Landing precinct.

Solution
Two of these projects were positioned on Overton Road, one for the new Target Head Office, the other for the Victoria State Government Head Quarters. Each Project consisted of a bespoke sales kit including both printed and digital mediums to showcase the premium assets on offer. As expressions of interest were not only from Australian soil, translated versions of all collateral where also created to widen the potential buying pool. With tailored cartography, iconography and well crafted copy, the outcome for both projects heroed these exceptional investment offerings and surrounding amenities – In particular the connectivity to Melbourne’s city centre via the $86 million dollar Williams Landing train station.

Result
We are thrilled to announce that the Williams Landing campaign won ‘Best Sales Campaign’ in the REIV Marketing Awards!