Regis Aged Care – Annual Report

Annual Report


Red Crayon was appointed by Regis Aged Care to produce their end of financial year publication suite including the Annual Report, Corporate Governance Statement, Modern Slavery Statement and Notice of AGM. The brief was to truly encapsulate Regis’ history of people and care within the report, to produce a refreshed and refined series of brand aligned documents.

Through a series of in depth, collaborative meetings with Regis’ senior leadership team, Red Crayon unearthed the key themes of people, care, respect, heritage, resilience and dignity. The Annual Report design and copy was bought to life with a strong focus on residents, staff and quality of care through the use of emotive full bleed imagery, vector illustrations and a considered tone of voice. The three smaller documents took on a more corporate approach whilst maintaining a consistency of design.

The refined and refreshed publication set was well received by Regis, their shareholders and the general public. We look forward to evolving the publication theme over the coming years.

Design, Copywriting & Collateral

Aplace by Glenvill Brand Campaign



Develop a marketing and communications plan that leverages the ‘Never Ordinary’ positioning of Glenvill while focusing on the feeling we get when we buy – be it our first, second or third.

The aim was to target the following 3 market segments
1) Renters with a small deposit wanting to buy
2) Renters without a deposit wanting to buy
3) Renters who were unaware that they could buy without a deposit

The overall market for house and land is saturated with a myriad of players (Metricon, Simonds & ABN Home Buyers Centre; to name a few) all offering different levels of deposit entry and inclusions to attract prospective buyers.

With Red Crayon, Aplace by Glenvill proposed to disrupt this market by offering an authentic NO DEPOSIT proposition.

Phase 1
Develop a set of assets and campaign materials to take the brand and disruptive message to market.
A new website with some helpful tools like a rent Vs mortgage calculator and comparison scenario video.
Product book that details all of the options and specifications for a Aplace by Glenvill home.
Individual product brochures detailing each home.
Step by step process document and instructional video.
An emotive television commercial that profiles a young couple as they enter their new home for the first time and feel that ‘new home feeling’.

The collateral has been exceptionally well received and the digital campaign kicks off at the beginning of June with TV schedule
for July and August.

Campaign Strategy, Campaign Creative, Collateral Design, Content Creation, Video Production & Photography.