EUKY BEAR SLEEP AID
FGB NATURAL PRODUCTS
Red Crayon was engaged by FGB Natural Products to aid in the promotion of their new infant sleep device, the Euky Bear Sweet Dreams Sleep Aid. Euky Bear has a highly regarded and trusted range of products loved by parents nationwide.
A balance of education, information and trustworthiness was required to be delivered via a series of TVC and online videos to promote the new product. This resulted in a harmonious mixture of mother and child footage intermingled with the brands characters animated into the scenes supporting the onscreen feature and benefit supers. To further elevate the ad a bespoke song was written, recorded and composed purely for the Euky Bear Sweet Dreams product – the lyrics adding an extra layer of emotional connectivity.
Red Crayon managed the production of the ad series, from song writing, composing and recording of the bespoke track to the animation, edit and dispatch of the moving pictures.
A 30 second TVC is currently airing nationally with additional 15 and 7 second variants being broadcast online to boost impressions. The campaign is also supported with socials and display advertising.
The campaign has been bolstered by a partnership with Chemist Warehouse, seeing the TVC run in line with ‘The House of Wellness’ series along with heavy catalogue presence and website promotion.