FGB NATURAL PRODUCTS – Bosisto’s – Australian Natives Launch

BOSISTO’S – AUSTRALIAN NATIVES LAUNCH

FGB NATURAL PRODUCTS

Brief
Red Crayon was engaged by FGB Natural Products to work on Bosisto’s, an iconic Australian heritage brand and market leader to develop an ATL campaign for the launch of their new product range, Australian Native Botanicals.

Solution
As Bosisto’s eucalyptus plantation is in north Victoria it was a natural choice to hero the breathtaking landscape, ingredients and native environment to further reinforce the core offering of the new range. The landscape was brought to life with a protagonist whose natural beauty and simplistic delivery of a bespoke poem written by Red Crayon, cleverly and effectively highlights the products features and benefits through a narrative relatable to all – in this fast paced world we all need to ‘take a moment’ for ourselves.

Red Crayon managed the full production of both the videography and photography shoot, from scriptwriting, talent casting and wardrobe to the filming, photography, post production and dispatch.

A 30 second TVC is currently airing nationally with additional 15 second variants being broadcast online to boost impressions. The campaign is also supported with national press, socials and display advertising.

Result
The campaign has hit the ground running with the TVC’s debut taking place during the ratings success of ‘The Block 2020’ finale. ­

Services
Advertising, Campaign Creative, Copywriting & Production

Curve – Rebrand and Rollout

CURVE – REBRAND & ROLLOUT

CURVE

Brief
Curve Accountants are a bespoke leading accounting and advisory firm, servicing small and medium businesses and the medical industry up and down the eastern seaboard. Our first charge was to evolve the Curve brand to ensure it aligned with the most deeply held values of the business. With a recent unsuccessful rebrand already completed, the challenge was not to be underestimated, how do we unearth a visual language that speaks to both the industry and the target market, that also resonates internally.

Solution
An in depth brand strategy workshop was held with key stakeholders to unearth the core brand values and collaborate on the manifestation into the brand creative and visual communications. Our collaborative approach saw us finding that the brand must be lead with more emotion and connectivity.

The new brand was positioned “Invested in you”. To roll out the new brand positioning across all creative assets, an on location shoot to capture lifestyle imagery and footage was completed. The stills were utilised across both print and digital materials including and remain the core component of the brand asset library to date. The footage was edited into an emotive brand film and 3 shorter service based edits to be utilised in social media advertising.

Result
The revived modern and warm, yet professional visual language was extremely well received by the client and their respective clients. We are now working on taking this fresh brand to market with a digital media approach so stay tuned for more!

Services
Brand Strategy, Brand Creative, Collateral, Video Production.

Little Big Branding, Strategy & Launch Campaign

Little big branding, strategy & launch campaign

ASG

Brief
ASG has helped families to plan and save for the cost of education since 1974. We were successful in a competitive pitch to work with ASG on bringing a brand new product suite to market. The new lending type product was the first of its kind for ASG, as such the suite required a new naming convention and look and feel to be developed and rolled out across a suite of assets for launch.

Solution
We wanted to simplify the sometimes-complex product and help inject personality through a creative naming architecture that could be adopted across other product suites in the future, to do this we developed The Little Big Helper Funds which encompassed the two lending products; Little Big Tuition and Little Big Extras. We brought the product set to life through the use of bright block colours and heavy black text. The Little Big concept was so well received by the client that the project scope was broadened to include a total product overhaul inline with the Little Big concept.

To roll out the concept across all products and creative we completed a studio shoot and 2 day on location shoot, to capture studio and lifestyle shots and footage to create simple product explainer videos. The stills were utilised across both print and digital ad materials and remain the core component of the brand asset library to date.

Result
The refreshed, modern and youthful visual language was achieved and extremely well received by the client. We have since gone to market with additional campaigns in this new visual language style and there are many more to come!

Services
Brand Strategy, Branding, Marketing Strategy, Campaign Creative & Video Production.

Bakers Delight Recipe Development, Food Styling & Photography

Recipe Development, Food Styling & Photography

Bakers Delight

Brief
We all know how delicious and ample the product selection at Bakers Delight is. It’s so ample in fact that the product offering has been split into three pillars to aid purchase decisions for their customers, these pillars are ‘Everyday Classics, Health Solutions and Artisan Collection’ each with their own core colour and photography style. In order to launch and communicate this new pillar system, a fresh and delicious new image library was required.

Solution
Red Crayon shot and produced a number of still photographs showcasing the products, which sit in each of these new pillars. Along with product and range photography, new and delicious recipes were created and carefully crafted, showcasing the specific product with sumptuous fillings highlighting the pillars assigned colour.

Each pillar has a specific style, ‘Everyday Classics’ is relaxed and fuss free with cherry toned accents. ‘Health Solutions’ is bright, fresh and identifies as a clean/healthy solution, highlighting a peach colour. Finally, the ‘Artisan Collection’ is dark and moody, featuring rustic tones and black highlights.

Result
The three pillars are now in the market and have been rolled out through various mediums, the community feedback has been overwhelmingly positive. These three pillars have made identifying products simple – enjoying delicious Bakers Delight products just got easier!

Services
Photography, Recipe Development, Food Styling & Post Production.

Bakers Delight WHOLESOME LIVING RANGE

WHOLESOME LIVING RANGE

Bakers Delight

Brief
Post the launch of the new Wholegrain Lo-Fo Loaf, the entire Wholesome Living Range was re-launched into the market. This called for new photography and updated styling of the product range to appeal to parents and children alike.

Solution
Red Crayon shot and produced a series of still and GIF images to use throughout the Bakers Delight social media platforms.

A colour coding system was created to differentiate between the core product pillars, each product was heroed with it’s relevant colour to aid in product recognition and recall. These were also supplemented with props to reinforce the unique attributes of each product.

Beyond this, health conscience recipes heroing the product range were also created and photographed for use on Bakers Delight recipe hub.

Result
The Wholesome Living Range is now in market, the community feedback has been overwhelmingly positive, now everyone can enjoy Bakers Delight products!

Services
Campaign Strategy, Photography, & Social Media.