Cedar Woods & CBRE Williams Landing Collateral

Williams Landing Sales and Leasing Collateral

Cedar Woods & CBRE

Brief
Through a joint venture of CBRE and Cedar Woods, Red Crayon was engaged to create multiple campaigns for developments within the new Williams Landing precinct.

Solution
Two of these projects were positioned on Overton Road, one for the new Target Head Office, the other for the Victoria State Government Head Quarters. Each Project consisted of a bespoke sales kit including both printed and digital mediums to showcase the premium assets on offer. As expressions of interest were not only from Australian soil, translated versions of all collateral where also created to widen the potential buying pool. With tailored cartography, iconography and well crafted copy, the outcome for both projects heroed these exceptional investment offerings and surrounding amenities – In particular the connectivity to Melbourne’s city centre via the $86 million dollar Williams Landing train station.

Result
We are thrilled to announce that the Williams Landing campaign won ‘Best Sales Campaign’ in the REIV Marketing Awards!