Regis Aged Care – Annual Report

Annual Report


Red Crayon was appointed by Regis Aged Care to produce their end of financial year publication suite including the Annual Report, Corporate Governance Statement, Modern Slavery Statement and Notice of AGM. The brief was to truly encapsulate Regis’ history of people and care within the report, to produce a refreshed and refined series of brand aligned documents.

Through a series of in depth, collaborative meetings with Regis’ senior leadership team, Red Crayon unearthed the key themes of people, care, respect, heritage, resilience and dignity. The Annual Report design and copy was bought to life with a strong focus on residents, staff and quality of care through the use of emotive full bleed imagery, vector illustrations and a considered tone of voice. The three smaller documents took on a more corporate approach whilst maintaining a consistency of design.

The refined and refreshed publication set was well received by Regis, their shareholders and the general public. We look forward to evolving the publication theme over the coming years.

Design, Copywriting & Collateral

Cedar Woods & CBRE Williams Landing Collateral

Williams Landing Sales and Leasing Collateral

Cedar Woods & CBRE

Through a joint venture of CBRE and Cedar Woods, Red Crayon was engaged to create multiple campaigns for developments within the new Williams Landing precinct.

Two of these projects were positioned on Overton Road, one for the new Target Head Office, the other for the Victoria State Government Head Quarters. Each Project consisted of a bespoke sales kit including both printed and digital mediums to showcase the premium assets on offer. As expressions of interest were not only from Australian soil, translated versions of all collateral where also created to widen the potential buying pool. With tailored cartography, iconography and well crafted copy, the outcome for both projects heroed these exceptional investment offerings and surrounding amenities – In particular the connectivity to Melbourne’s city centre via the $86 million dollar Williams Landing train station.

We are thrilled to announce that the Williams Landing campaign won ‘Best Sales Campaign’ in the REIV Marketing Awards!