BOSISTO’S – AUSTRALIAN NATIVES LAUNCH
FGB NATURAL PRODUCTS
Red Crayon was engaged by FGB Natural Products to work on Bosisto’s, an iconic Australian heritage brand and market leader to develop an ATL campaign for the launch of their new product range, Australian Native Botanicals.
As Bosisto’s eucalyptus plantation is in north Victoria it was a natural choice to hero the breathtaking landscape, ingredients and native environment to further reinforce the core offering of the new range. The landscape was brought to life with a protagonist whose natural beauty and simplistic delivery of a bespoke poem written by Red Crayon, cleverly and effectively highlights the products features and benefits through a narrative relatable to all – in this fast paced world we all need to ‘take a moment’ for ourselves.
Red Crayon managed the full production of both the videography and photography shoot, from scriptwriting, talent casting and wardrobe to the filming, photography, post production and dispatch.
A 30 second TVC is currently airing nationally with additional 15 second variants being broadcast online to boost impressions. The campaign is also supported with national press, socials and display advertising.
The campaign has hit the ground running with the TVC’s debut taking place during the ratings success of ‘The Block 2020’ finale.