M.E.B Foods Rebrand & Rollout



M.E.B. Foods has been baking fresh, quality bread since 1969. M.E.B. Foods stand proud of their vision to produce no preservatives or additives bread, made with 100% Australian ingredients right here in their factory in Melbourne.

Our brief was to carry out a complete rebrand which included the redesign of their entire suite of packaging, including their well-known Khobz pita bread. Furthermore we were tasked to design and build a new website that showcases their products, provides recipes and lists stockists to purchase the products.

Red Crayon shot and produced a series of images to use throughout the website, including a vibrant large table spread to encompass the act of ‘Sharing the Table’.

This vibrant style of photography was carried throughout the website, paired with intuitive UI/UX design to create a high impact, easy to navigate user experience.

A new range of packaging was also created to take the rebrand look to market – Lookout for them in all major retailers – perhaps even pop one in your trolley to share with your family tonight!

Reinvigorating an old favourite is always a challenge, but with shared ideas and a united visions both M.E.B. Foods and Red Crayon are very proud of the final product.

Brand Strategy, Branding, Digital, Photography & Copywriting.