FGB NATURAL PRODUCTS – Bosisto’s – Australian Natives Launch

BOSISTO’S – AUSTRALIAN NATIVES LAUNCH

FGB NATURAL PRODUCTS

Brief
Red Crayon was engaged by FGB Natural Products to work on Bosisto’s, an iconic Australian heritage brand and market leader to develop an ATL campaign for the launch of their new product range, Australian Native Botanicals.

Solution
As Bosisto’s eucalyptus plantation is in north Victoria it was a natural choice to hero the breathtaking landscape, ingredients and native environment to further reinforce the core offering of the new range. The landscape was brought to life with a protagonist whose natural beauty and simplistic delivery of a bespoke poem written by Red Crayon, cleverly and effectively highlights the products features and benefits through a narrative relatable to all – in this fast paced world we all need to ‘take a moment’ for ourselves.

Red Crayon managed the full production of both the videography and photography shoot, from scriptwriting, talent casting and wardrobe to the filming, photography, post production and dispatch.

A 30 second TVC is currently airing nationally with additional 15 second variants being broadcast online to boost impressions. The campaign is also supported with national press, socials and display advertising.

Result
The campaign has hit the ground running with the TVC’s debut taking place during the ratings success of ‘The Block 2020’ finale. ­

Services
Advertising, Campaign Creative, Copywriting & Production

FGB Natural Products – Euky Bear Sleep Aid

EUKY BEAR SLEEP AID

FGB NATURAL PRODUCTS

Brief
Red Crayon was engaged by FGB Natural Products to aid in the promotion of their new infant sleep device, the Euky Bear Sweet Dreams Sleep Aid. Euky Bear has a highly regarded and trusted range of products loved by parents nationwide.

Solution
A balance of education, information and trustworthiness was required to be delivered via a series of TVC and online videos to promote the new product. This resulted in a harmonious mixture of mother and child footage intermingled with the brands characters animated into the scenes supporting the onscreen feature and benefit supers. To further elevate the ad a bespoke song was written, recorded and composed purely for the Euky Bear Sweet Dreams product – the lyrics adding an extra layer of emotional connectivity.

Red Crayon managed the production of the ad series, from song writing, composing and recording of the bespoke track to the animation, edit and dispatch of the moving pictures.

A 30 second TVC is currently airing nationally with additional 15 and 7 second variants being broadcast online to boost impressions. The campaign is also supported with socials and display advertising.

Result
The campaign has been bolstered by a partnership with Chemist Warehouse, seeing the TVC run in line with ‘The House of Wellness’ series along with heavy catalogue presence and website promotion.

Services
Advertising, Campaign Creative, Copywriting & Production

Aplace by Glenvill Brand Campaign

BRAND CAMPAIGN

APLACE BY GLENVILL

Brief
Develop a marketing and communications plan that leverages the ‘Never Ordinary’ positioning of Glenvill while focusing on the feeling we get when we buy – be it our first, second or third.

The aim was to target the following 3 market segments
1) Renters with a small deposit wanting to buy
2) Renters without a deposit wanting to buy
3) Renters who were unaware that they could buy without a deposit

The overall market for house and land is saturated with a myriad of players (Metricon, Simonds & ABN Home Buyers Centre; to name a few) all offering different levels of deposit entry and inclusions to attract prospective buyers.

With Red Crayon, Aplace by Glenvill proposed to disrupt this market by offering an authentic NO DEPOSIT proposition.

Solution
Phase 1
Develop a set of assets and campaign materials to take the brand and disruptive message to market.
A new website with some helpful tools like a rent Vs mortgage calculator and comparison scenario video.
Product book that details all of the options and specifications for a Aplace by Glenvill home.
Individual product brochures detailing each home.
Step by step process document and instructional video.
An emotive television commercial that profiles a young couple as they enter their new home for the first time and feel that ‘new home feeling’.

Result
The collateral has been exceptionally well received and the digital campaign kicks off at the beginning of June with TV schedule
for July and August.

Services
Campaign Strategy, Campaign Creative, Collateral Design, Content Creation, Video Production & Photography.