Digital Marketing Strategy Consultants Melbourne

Strategic digital marketing for businesses & brands.

A Red Crayon digital strategy involves the following:

1) Developing a set of goals that align with your overall marketing strategy objectives to raise brand awareness. The goals need to be measurable and time specific.

2) Using all means possible and within your budget we learn everything we can about your online audience.

3) Next we research the competition to understand how in which they’re currently communicating with your prospective audience.

4) Based on the research detailed above we decide on the best digital channels, social media platforms, and digital activities to reach your audience when they’re looking and most likely to be influenced by your message.

5) We then craft a set of digital campaign messages designed to elicit an emotional response from the best prospect and inspire them to act and ultimately buy from you.

6) Test, evaluate and adjust as required, we share the data you need, interpret it and use it to improve your results.