FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Come with us as we explore what might be the state of play with consumers as we emerge from a total of 9 months of lockdowns in Victoria.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week we spread the merry – a fond look at Australia Post’s advertising offerings – Christmas and non-Christmas ads – and ask the most important question of all. Did they deliver?

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week, political blah, blah blah blah hah ha ha hah – and a fond look at political ads that were, and what political ads might be to come.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week we take a look at the absolute garbage that comes out of marketing people’s mouths when they’re trying to sell stuff.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Join us this week as we explore the campaign/creative brief, the good, the bad and the ugly.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Posters, posters and more posters. This week we look at outdoor ads that made their point, made us laugh and made a memory. What’s not to love about that?

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Advertising lollies to children. We look at the advertising not the product. Well, the product, but not the ethics. It’s a little silly. Like giving candy to a baby.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Join us this week for a look at ads with a uniquely Australian Voice and wonder, why not more?

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Inspired by the potential greatness of the Melbourne Demons we look at the difference between good ads, great ads and the long lasting impact of great campaigns.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week we discuss the need to sometimes just talk crap and the effect that can have on conjuring great ideas.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week, a look at the impact of hubris, ego and arrogance – some ads that should never have run and a sweeping apology. It’s all here. It’s all good.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

The second in our series of Great Australian agencies, we take a look back at the magnificence that was The Campaign Palace. Arguably, the agency that defined advertising in Australia.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Prompted by the latest tear-jerker from Qantas, we look at a potted history of Qantas advertising from the ridiculous to the jingoistic to the sublime.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

We discuss the release of one of the most well-researched reports into the power of advertising for smaller brands. A must watch for anyone needing to maintain sales.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

A little 20 minute snack on the bone of brand re-invention – looking at some great Aussie brands that have sought to reinvent themselves – or not. Join us. Go on.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

A masterclass for aspiring writers this week. A look back in wonder at The Economist advertising and the genius of simplicity.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week, a 20 minute ramble through a delightful mixed bag – the good, the bad and the ridiculously good looking. And a Matt LeBlanc ad. Join us for the fun.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week we look at why big corporates are turning to smaller agencies. Could it be energy? Could it be accountability? Could it be a lack of complacency? Could it be something worth your while? Yes. Yes. Yes. Yes. Yes.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

A seemingly pointless conversation about football, meat pies and Holden cars, and the value of some pointless conversations. Not all of them. Maybe this one. Maybe.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD, JOHN DOUGLAS & NICOLA MAHONY

Join us and a special guest – the delightful, and much younger, Nicola Mahony – for a different perspective on advertising and what it takes to get a foothold in the business.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

It’s a podcast. It’s a gameshow. It’s a podshow! It’s Guess That Brand! Fifteen minutes of confused looks, brand analysis and stupid laughs from two people who should know better.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

It’s Super Bowl Ad-day. After a deep dive into far too many Super Bowl ads, our heroes bring you nine of their favourites. And some stinkers. Grab a beer, and some cheese flavoured snacks and hunker down for 25 minutes. It’ll absolutely be worth it.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Join us for a rollercoaster ride, with a cast of two and a couple of cats, that swings between the commercial reality of advertising and the wild and crazy ideas people need to get their advertising noticed. And the need to remain calm through it all.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

We’re back! We’re refreshed. We’re starting the year with a light-hearted look at the consequences of living in the marketing bubble. And look at two campaigns which really should not be running at the same time.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Join us for our last episode of the year. A fun recap of the year and a look at some of the best Christmas ads of the year. And what’s that we hear? Could it be a hint of optimism for 2021?

FEATURING: CRAIG M^CLEOD, JOHN DOUGLAS & PAUL TUCKER

A fantastic episode with Mr Paul Tucker, from Orange Business Services, talking sales and tech, lessons learned during COVID and a note of optimism for all businesses.
Check out Pauls article here

FEATURING: CRAIG M^CLEOD, JOHN DOUGLAS & BEC BRIDSON

This week we venture into the thorny territory of gender and advertising. Luckily, we have an excellent guide. The very excellent Bec Brideson joins us for a rolicking 20 minutes of educative, carefully considered thoughts. You’ll love it. Hungry for more? Visit: www.becbrideson.com

FEATURING: CRAIG M^CLEOD, JOHN DOUGLAS & BOBBY ZAGAME

This week we have the real pleasure of Bobby Zagame’s company. Join us for a look at how big ideas, and a commitment to the customer, helped a specialist brand overcome some massive COVID challenges. 23 minutes well spent.

FEATURING: CRAIG M^CLEOD, JOHN DOUGLAS & DAVE RATH

Head of Football Program at St Kilda, Dave Rath joins the boys for a look at brand story. Battling a dodgy internet, we look at growing an identity and the benefits of establishing a link between culture and strategy.

FEATURING: CRAIG M^CLEOD, JOHN DOUGLAS & ALEISHA M^CCONNELL

Aleisha McConnell (realestate.com.au) guest stars as Aleisha McConnell! We chew over how a large online business stays a large online business through lockdown. Lessons for everyone. And a few laughs, just because.

FEATURING: CRAIG M^CLEOD, JOHN DOUGLAS & RABIH YANNI

This week, the magnificent Rabih Yanni from The Botanical Hotel joins the pod talking all things COVID, innovation and the benefits of truly understanding the customer. Not to be missed.

FEATURING: CRAIG M^CLEOD, JOHN DOUGLAS & ZOE CARR

Join us for a not-so-normal pod with the fabulous Zoe Carr from Not So Normal Productions bringing a sense of intelligence and perspective to the normal chaos. A great chat about life and business in lockdown and how some people are taking a different approach.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

A simple human exploration about the need for simple human truths. Like why people believe simple promises. How to make them work for you. And why Joe Biden’s dog might win him an election…

FEATURING: CRAIG M^CLEOD, JOHN DOUGLAS & GABRIELLE SOMERVILLE

Our first guest! And we needed help for this one! Account management and the joys of structure and the need for lists. Watch as an organisational black belt takes on the unruly chaos of the pod. Grab the popcorn and settle in for the duration.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week, we disappear down a funnel. The funnel. Looking at how, by understanding what happens when, you can be more effective with your messaging.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Sport and advertising. Do they go together like peaches and cream? Or peaches and anabolic steroids. Join our dynamic duo as they dauntlessly explore the dangers and benefits of advertising and sport.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week, our fearless friends grapple with the truth. It’s like watching a one-armed man trying to juggle greased bowling balls. 15 minutes of pure entertainment…

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

I’ve heard a rumour that this is one of the best episodes yet. It’s just a rumour. But there may be a little truth in it. Join us as we chat through, Rumours in Advertising.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Our customary ramble through one of the core ideas that creates cultures and strengthens bonds between staff and clients alike. Tradition! Tradition! (And not one mention of a fiddler on the roof.)

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

The secrets of productivity and the hidden traps for owners and managers who want to boost productivity. And tomatoes. Truss me on the tomatoes…

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

The right side of the brain and the left side of the brain walk into a bar… some fantastic insights into the money side of the business. And a Clint Eastwood impression.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

This week, we brainstorm the idea of brainstorming. Why it’s good, and why you should not be afraid of nuns.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

The podcast we were completely unprepared for, ironically, about turning up for a meeting unprepared. Is it possible to add value while totally flying blind? Let’s find out…

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

15 entertaining minutes on distinctive brand assets. Like high horses and rabbit holes, we take a 15 minute romp through the landscape of codes in advertising. Two opinions and a bucketload of different perspectives. What could possibly go wrong?

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Lockdown 2.0 and the need for optimism. Watch our intrepid duo take what should have been a clear path through a jungle of chaos and confusion and turn it into a superhighway of stupidity. We get there in the end. But only just.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Two brave souls try to conquer Deadlines. We discuss the balance between productivity and fear. The difference between the Manager and the Creator. The glorious tyranny of productivity. All in 16:33 minutes. You can set your watch by that.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Join our intrepid adventurers as they journey in search of the big idea: where does it come from, how do you get there and what do you do once you find one. Be warned: there are dangers here. And rabbit holes.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Is there an argument for having better arguments? Join us this week as we journey up the River of Insults in search of a better way to reach a better idea. Does hierarchy matter? And what would you know anyway? Come along. It’s a bumpy and enjoyable ride.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

An industry bone of contention indeed, this week we open up the conversation on the free creative pitch.
This week we pick at:
– Is it ludicrous to ask people you’ve never met to work for free?
– When did it start?
– How effective is the free creative pitch?
– To pitch or not to pitch?

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Please join the King of Possibility and the Clown Prince of Enthusiasm as we take a quick-ish romp through the dangers of dodgy definitions.
This week we look at:
– The need to look beyond what people claim they can do.
– Why “digital” limits your effectiveness
– How titles can be sort of right and completely wrong, at the same time
– Writers who can’t spel (mispelt on purpose)

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Another week. Another juicy bone. Join us as we take a shallow dive into the pool labelled, “You are not your customer”.
Conversation starters include:
– The need to talk the customer’s language not your own
– Your media choices are not your customer’s choices

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Another week, another bone. Join us for a juicy mouthful of client/agency relationships, great insights and bad impersonations.

– What should you look for in an agency?
– What should an agency look for in a client? How to spot the one that’s right for you.
– What’s the number one secret to choosing the right agency?

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Join us as we take a few meaty chunks out of the rump of advertising research. 20 slightly manic minutes mingled with some more carefully considered perspectives on the value of research.

– Where should research be used?
– Where should research be avoided?
– How research can make advertising more effective. Or not.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

How do you stand out when everyone’s yelling the same thing? Join us for 20 lighthearted minutes on perspective as we chew over:

– Triggering senses to encourage re-purchase.
– The fourth quadrant of business impact.
– Why businesses can profit from doing things 1% better.

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Another 20 minutes of banter and observation – chewing over the bone of business prospecting.
How do you find new business, and how do you find new business in isolation? We look at:

– The two most visible personality types observed at this time.
– Is it OK to talk about making money in lock down?
– The importance of resilience.
– When “No” means “No, not now” not “No, not ever.”

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

FEATURING: CRAIG M^CLEOD & JOHN DOUGLAS

Marketing in isolation can run the very real risk of your world view becoming ‘the only’ world view. Without colleagues around you to bounce ideas off or to test the sanity of new ideas brands can become a misaligned extension of yourself.