A weekly ramble down the rabbit holes littering the brand and advertising landscape.

Join us as we look for new perspectives and something meaty to chew over.

BONE TO PICK S3 | #11

CONFUSION
Warning: Explicit Content

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we attempt to cut through the confusion about things that confuse us. Which takes us from boys on a barbeque to Madonna’s, well, um, maybe you just better watch…

Image credits:
https://superrare.com/series/0x28b19a2885b68613d89c4e38eaf5cf3849978d70

BONE TO PICK S3 | #10

SELLING THE UNSELLABLE

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week we look at ads that made you want to go places you never wanted to go to. And look sideways at the new Ray-ban sunglasses. Makes you go, “Hmmmmm”.

BONE TO PICK S3 | #9

SEQUELS

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, we look at the value of sequels, meat, fashion and sound bites. And sequels. Or did we already do that?

BONE TO PICK S3 | #8

UNDERPANTS

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, our fearless foursome interrogate the bone that is underpants. That’s not a typo. Underpant advertising. It’s funny. And comfortable at the same time.

BONE TO PICK S3 | #7

MASCOTS

FEATURING: CRAIG MCLEOD, JOHN DOUGLAS, CARO HENDRIKS & GABI SOMERVILLE

This week, the perils of bringing cartoon mascots to life. The challenge. The dangers. The “Huh??!!”